A’QTO in the Media

3AW A moveable Feast logo

3AW’s A Moveable Feast talks with us about ‘A Slice of Italy at Home’

July 2020

On Saturday 25th July 2020, we had the great opportunity to participate in an interview with 3AW’s A Moveable Feast. As hosts Ross Stevenson and Stephen Quartermain spoke to listeners about the first thing they will do post lockdown, we spoke about our upcoming Cycling & Gourmet Escapes in Bright and Daylesford, and also about our Italian Tours. Our interview starts at the 11:20 minute mark of the segment.

The Australian deals of the week masthead

Our Local Tours ‘A Slice of Italy at Home’ featured in The Australian

July 2020

It was fantastic to have our local Australian Tours featured in The Australian ‘Weekend Escapes’ as one of eight Great Escapes.

An interview at the ticker tv studio

Nancy on Ticker.tv

June 2020

Nancy appeared on Ticker.tv to talk about our pivot to local Australian Tours in 2020 and how these Cycling and Gourmet Escapes will deliver ‘A Slice of Italy at Home’.

Repeat Traveller masthead and story

Having an OS Holiday without Leaving Australia

June 2020

Repeat Traveller magazine highlighting operators who are creating local experiences that mirror their overseas offerings, and it was great to have our Daylesford Cycling & Gourmet Escape featured.

Smart Company masthead

Keeping Things Going

June 2020

Smart Company, talking to us about our virtual tours and what we are doing to “Keep things Going” while restricted during 2020. As a publication that focuses on small to medium businesses doing innovative and creative things, it was a great opportunity to have our virtual tours featured as part of this article.

Onya Magazine Masthead and story

A Slice of Italy in Victoria’s Backyard

June 2020

Onya magazine, talking to us about what is involved in taking a local cycling experience, with a serious Italian flavour.

The weekend professional news story

Melbourne Business Network hits the Media for Cycling

The Australian Newspaper

30 August 2014

It was great to see the Melbourne Business Network featured in an article in The Australian Newspaper – Professional section last Saturday.

Two people drinking coffee

A’QTO featured in My Entrepreneur Magazine

My Entrepreneur Magazine

April 28th, 2015

Creating a rich, authentic culture should be at the heart of any start-up. Jonathan Jackson speaks with Damian and Nancy Hancock about how they have built a genuine Italian lifestyle experience into their A’QTO brand of clothing.

It’s that love for what you do that usually propels you towards success; an ingrained passion that drives you forward and holds you strong to the values and vision around which a business is built.

For Damian Hancock it was his love of all things Italian that inspired A’QTO (pronounced ‘a-cue-tow’ and means acute or intense in Italian). Damian is a man who lives and breathes Italian; from the food, to the clothes and the way cyclists go about their cycling – riding hard and then stopping for a more relaxed bowl of pasta and a macchiato before rolling out for the ride home.

“There is a sense of freedom, speed and rhythm with cycling that I wanted to bring to the brand, but also to create a community of passionate cyclists who are bound by history, relevance and a rich culture,” Damian says.

Damian’s wife Nancy, whom he met at a cycling event and just happens to be Italian herself, says, “What Damian brings to A’QTO is a deep knowledge and appreciation of cycling history and culture. He knows what the cyclist knows, and with this knowledge is developing a sub-culture around the cyclist ‘in the know’. There is a niche culture and community that we are building; a community of likeminded cyclists who appreciate the history and rich culture of the sport.”

Damian continues, “We researched the history and culture of cycling; who the main players were and their stories. We looked at the style and panache of the races of bygone eras and all of that fed into where we wanted to push the brand from a lifestyle perspective.”

As well as creating a cultural zeitgeist, Damian wanted to build a product that was high quality. The fact that he had production management, budgeting and timeline skills from his previous life as a Print Production Manager with advertising firm McCann meant he was confident in taking a more entrepreneurial path. He says without those production and project management skills, he probably would not have been able to take the start-up journey.

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